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The purpose of this study is to investigate the effects of the Juku online writing system as an interactive writing tool. A process-genre approach was implemented with this tool to cultivate college students’ English writing ability, one of the key competences in English currently promoted in China. Seventy-seven non-English major undergraduates at a comprehensive four-year university in Jilin Province were surveyed on their writing experiences in English class during a period of 12 weeks of writing practice. Descriptive statistics and t-tests by means of SPSS were used to analyze both surveys by students of their writing experiences as well as the effects of the Juku approach, and students’ improvement in essay writing. The results showed that compared with a traditional product-based writing instruction approach, the Juku system’s diversified evaluation, and interactive teaching instruction aroused students’ enthusiasm for learning and self-confidence in writing and helped students develop good writing habits as well. Moreover, analysis of students’ writing performance showed significant improvements in students’ writing scores from the pre-test to the post-test. Students’ improvements with respect to lexical variables, syntactic variables and discourse variables were also indicated. Based on these findings, educational implications for the promotion of writing instruction are presented at the end of the paper.