초록 열기/닫기 버튼
The travel bubble is attracting attention as an alternative for the recovery of the international tourism industry in With-Corona era, but empirical research has not yet been approached. The purpose of this study was to verify the relationship between perceived safety of the travel bubble on image and trust of tourism destination, and safe tourism behavior intention. Among the collected questionnaire data, 476 samples were used for empirical analysis, excluding inappropriate data, and structural equation model analysis was performed to verify the hypothesis. The results of the study are as follows. First, perceived safety of the travel bubble had a significant effect on image and trust of tourist destination. Second, tourism destination image of the travel bubble had a significant impact on trust. Third, tourism destination image and trust of the travel bubble had a significant effect on visit intention of a safe tourism destination. Fourth, visit intention of a safe tourism destination had a significant effect on the intention to pay price premium for safe tourism. This study presented policies and strategic implications for the recovery of the international tourism industry according to the travel bubble and safety behavior of tourists in With-Corona era.
키워드열기/닫기 버튼
With-Corona Era, Travel Bubble, Perceived Safety, Image, Trust, Safe Tourism Behavior Intention
