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This study was conducted to verify the structural relationship between the employee value proposition (EVP), job attitude, and prosocial service behavior of food service companies. In this study, the top 25 brands selected from the 2019 franchise status analysis data published by the Fair Trade Commission were selected as the study targets. This survey was used a self-administered questionnaire survey method and Google questionnaire survey from employees of food service companies in Seoul and Gyeonggi region. A total of 500 copies were distributed, and 446 questionnaires were used for research analysis excluding 54 of the unscrupulous respondents. For data analysis, frequency analysis, factor analysis, reliability analysis, and correlation analysis were performed using SPSS 20.0, and regression analysis performed for identifying developed hypothesis. As a result of hypothesis verification, first, among the factors of the value proposition (EVP) for employees of catering companies, it was found that 'interesting work', 'tangible rewards', 'trusted company', and 'life style' had a positive effect on 'organizational commitment'. In addition, the all factors of the value proposition (EVP) had positive (+) effects on job satisfaction. Second, among the factors of job attitude, organizational commitment and job satisfaction have a positive (+) effect on behavior within and outside roles. Third, 'self-development', 'interesting work', and 'trusted company' among the factors of the employee value proposition (EVP) for catering companies have a positive (+) effect on 'behavior within a role' and ‘behavior outside of a role’. Based on the results, present study will contribute to provide useful basic data for increasing loyal customers and competitiveness.
