초록 열기/닫기 버튼
The purpose of this study is to explore the key dimensions of perceived value driving satisfaction of educational travel and the influence of travel experience on adolescents’ perception of value and satisfaction. It also examines how involvement moderates the relationship between perceived value and travel experience. A research model was empirically tested with 310 adolescents who participated in educational travels. The results show that travel experiences have positive effects on all dimensions of perceived value and satisfaction. Perceived sacrifices, knowledge, and emotional value also positively affect satisfaction. Moreover, the relationship between experience and two components of perceived value (i.e., knowledge and social) is stronger when the level of involvement is higher. These results provide valuable implications for theory and businesses competing in educational tourism.
