초록 열기/닫기 버튼
In this study, the results of the empirical analysis based on the survey were as follows to identify the causal relationship between social tourism information platforms, shared value creation, corporate image and non-financial management performance. First, the hypothesis was not adopted that interaction would have a significant positive effect on the social value of the sub-factor of shared value creation, and all other eight hypotheses were adopted. Second, interaction was shown to have no significant (+) effect on the entity's image, but information reliability and usefulness were shown to have a significant (+) effect on the entity's Third, interactivity, information reliability and usefulness have been shown to have a significant positive impact on non-financial performance. Fourth, social value, environmental value and economic value have been manifested to have a positive effect on non-financial performance. An entity's image has been manifested to have a positive effect on its non-financial performance.
키워드열기/닫기 버튼
Travel Agency Customer, Social Tourism Information Platform, Creating Shared Value, Corporate Image, Non-financial Management Performance
