초록 열기/닫기 버튼
The human service of Chinese restaurants is an important factor that can facilitate the performance of services or consumption of dining out where interactions occur between employees and restaurant consumers. In this work, we demonstrate the impact of human services in Chinese restaurants on image and perceived value on customer loyalty. As a result of the analysis, the human services of Chinese restaurants were able to identify a significant causal relationship between their image, perceived value and customer loyalty. Images and perceived values were influenced in the order of interaction, reliability, and professionalism. This can be interpreted as a result that customers who use Chinese restaurants communicate with employees and convenient services to customers have a positive impact on store image and perceived value. Therefore, Chinese restaurant managers suggest practical implications of the need for education to enable unparalleled communication between employees and customers when operating restaurants. The restaurant's image and perceived value represented a positive influence on customer loyalty. The limitations of this study are the regional limitations of Busan and the convenience sampling was conducted in the survey method. I hope that follow-up research will be carried out to supplement the limitations of this study.
