초록 열기/닫기 버튼
The purpose of this study is to investigate the effects of cable car experience economy factors (4Es) on perceived value and satisfaction. Questionnaires were distributed to Chinese tourists who have experienced Songdo Marine Cable Car. The survey period was one month from 25 April 2019 to 2 June 2019 including both weekends and weekdays. A total of 150 usable surveys were used for the analysis. The data collected in this study was analyzed using the SPSS Statistical Programs 25.0 and Amos 25.0. The analytical results are as follows. First, experience economy factors are entertainment experience, education experience, escapism experience, and esthetic experience. Second, entertainment experience and escapism experience have a significant positive effect on perceived value. Esthetic experience and education experience did not significantly affect perceived value. Third, perceived value has a positive effect on experience satisfaction. The higher the perceived value of cable car by Chinese tourists, the higher the satisfaction will be. Fourth, the perceived value shows the effect of full-mediation in the relationship between escapism and entertainment experience and satisfaction. Finally, this study will provide implications for attracting Chinese tourists to use cable cars.
