초록 열기/닫기 버튼
Travel-Vlog is popular with travel enthusiasts for the youth, and also has gained a high popularity by the generation of one-person media vlog. Therefore, by the perspective of tourism, it is used to understand the demands of the Travel-Vlog viewers as well as to understand the attributes of tourism preferences. This study takes the Mean-Ends Chain Theory as the center, uses the hard Laddering method, and conducts a questionnaire survey with Korean and Chinese viewers of the Travel-Vlog as the respondents in order to obtain the value pursuit form and value structure of such audiences. To carry out this study, first of all, contents analysis is carried out based on the interview results. Next, implication Matrix was made by contents analysis which mapped for value systems. And then, HVM(Hierarchical Value Map) was mapped for value systems of the two groups. Finally, by comparison, seek out the similarities and differences between the HVM of these two groups.
키워드열기/닫기 버튼
One-Person Media, Travel-Vlog, Means-Ends Chain Theory, Korean, Chinese, Value System
