초록 열기/닫기 버튼
This study was conducted to find out the Asian Muslim’s important attributes of hotel selection when traveling to Korea. According to the analysis results, the most important attributes of Asian Muslim’s hotel selection is halal foods and beverages near hotel. In addition, as a result of t-test and one-way ANOVA analysis by dividing groups by gender and nationality, there was a significant difference by gender for the attribute of hotel location near transportation facilities. Moreover, there was a significant difference by nationality in the importance of general food and beverage near hotel and religious (Islamic) related facilities and services in the hotel. This study showed which part of the hotel should be improved and developed for attracting Muslim tourists who have recently rising as a blue ocean in the tourism market. Furthermore, this study could be helpful for marketing of Muslim tourists to develop hotel industry. Complementing the limitations and sample size of this study, the future research on hotel selection attributes for Muslim tourists in Korea could lead to a better explanation. This study could be used as a basic data to identify the hotel selection attributes preferred by Muslim tourists and to develop products for improving hotel satisfaction of Muslim tourists which are not currently resolved.
