초록 열기/닫기 버튼
In the era of experiential economy, the demand for customer experience management is increasing to provide memorable experiences for cultural tourists. The purpose of this study was to examine the influences of experience elements(4Es) of cultural tourism destination on autobiographical memory, attitude, loyalty, and support for cultural tourism development. Excluding inappropriate data from the collected survey data, 309 samples were used for empirical analysis. The final valid data were analyzed using SPSS and AMOS statistical package, and the research hypothesis was verified through structural equation modeling. The results of the study are as follows. First, education, entertainment, and aesthetic experience had a significant effect on positive memory recall. Second, escapist, entertainment, and aesthetic experience had a significant effect on vividness of memory. Third, positive memory recall and vividness of memory had a significant effect on attitude, and attitude had a significant effect on loyalty. Fourth, loyalty had a significant effect on support for cultural tourism development. In the future, it is necessary to discover and brand a memorable tourism experience and to design an optimal tourism experience service for cultural tourist destinations.
키워드열기/닫기 버튼
Cultural Tourism Destination, Experience Elements, Autobiographical Memory, Attitude, Loyalty, Support
