초록 열기/닫기 버튼
The purpose of this study was to investigate the causal relationships between perceived value, trust, and acceptance intention, which are subordinate factors of personalization, ubiquity, connectivity, and safety, which are lower levels of mobile catering service characteristics. Data collection was conducted from October 1, 2019 to October 30, by surveying customers with experience in using mobile catering services. The SPSS 23.0 and AMOS 23.0 were used for statistical analyses on 331 copies of the collected questionnaires. The verification results are summarized as follows. First, ubiquity and connectivity were analyzed to have a significant effect on perceived values. However, personalization and safety were found to have no significant effect on perceived value. Second, ubiquity and connectivity showed a significant influence on trust. However, personalization and safety were analyzed to have no significant effect on trust. Third, perceived value has a significant effect on trust. Fourth, ubiquity, connectivity, and safety were found to have a significant effect on acceptance. However, it was analyzed that personalization does not significantly affect acceptance intention. Fifth, perceived value does not have a significant effect on acceptance intention, and trust has a significant effect on acceptance intention. Therefore, based on the results of this analysis, useful suggestions for mobile catering services were presented.
