초록 열기/닫기 버튼
The purposes of this study are analyzing the motivations of slow city visitors and finding out the relationship between visitor’s motivations and attitudes towards slow city Jeonju. For these purposes, this study selected Jeonju Hanok Village as a case study site. Questionnaires were distributed to Korean visitors who explored Jeonju Hanok Village within one year from the survey data and collected 354 valid responses. Results showed that pull factors which consisted of 'historical resources' and 'cultural experience' had a statistically significant effect on visitor's attitude toward slow city Jeonju, while 'event' had a non-significant effect on it. Among push factors, it was found that ‘relaxation’ had a significant impact on visitors' attitude toward slow city Jeonju, however, ‘daily escape’ and 'adventure' had a non-significant effect. Comparing the results of tourists' motivation between 'slow city visitors' and 'mass tourists,' and all variables except 'historical resource' showed statistically significant differences.
키워드열기/닫기 버튼
Slow city, Tourist Motivation, Slow Tourism, Tourist Behavior, Jeonju Hanok Village
