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Purpose : The purpose of this paper is to analyze the operational efficiency of listed tourism companies in China and to propose strategies for improving efficiency of companies that have been assessed inefficiently. Research design, data, methodology : This paper used 'Total Assets', 'Total Operating Costs' and 'Number of Employees' were used as input variables, 'Company Net Profits' and 'Main Business Income' as output variables, and the 3 year data from 2016 to 2018 were evaluated for the operational efficiency of 21 listed tourism companies in China through DEA-Malmquist analysis. Results : According to the analysis, three companies had 1 efficiency in both the CCR and BCC analysis by DEA, and two companies showed sustained growth as TFPI, TECI and TCI values were greater than 1. Conclusions : This paper has been shown that the net technological efficiency of listed tourism enterprises in China is steadily developing during the sample period, the comprehensive technology efficiency is greatly influenced by scale efficiency, and the total component productivity is mainly affected by the improvement of technology efficiency.
