초록 열기/닫기 버튼

The purpose of this study is to investigate the relationship between market orientation, service orientation, and hotel performance. In order to analyze our data, we collected data from 205 hotel employees. We then used multiple regression analysis. Based on the results, first, there was a positive relationship between market orientation and business performance. More specifically, intelligence generation and responsiveness have a positive impact on business performance. Moreover, we found that there was a positive relationship between service orientation and business performances. In addition, service leadership, customer service, and service system have a positive effect on business performance. Therefore, this study provides implications in terms of hotel research and industry practices.



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호텔기업
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시장지향성
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서비스지향성
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경영성과
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Hotel Business, Market Orientation, Service Orientation, Business Performance