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This paper examines customers` satisfaction and choice attributes in family restaurant as an empirical study. The data were collected from survey questionnaires of guests who have frequently visited family restaurants in Seoul. Korea. The findings of study related to the key attributes in selecting restaurants are as follows. First, among the respondents` demographic information, age, income, and occupation were being statistically significant for customer satisfaction. Second, some attributes, such as the type of decision-maker, average purchasing numbers per month, average spendings, are revealed as being significantly different. Third, there are significant relationship between the satisfaction level and choice attributes, especially in employees` service quality, price, and the level of facility. However, food quality does not show significant influence customers` overall satisfaction. Finally, the study reports that food quality does not affect the customers revisiting intentions, while price, service quality, and the facility level are statistically significant.
