초록 열기/닫기 버튼

Exports of traditional liquor account for a very low portion of the Korean agricultural exports, but exports of traditional liquor have been on the rise despite of the recent global economic downturn, and it is expected to grow further in line with spreading the Korean Wave across the world. The expansion of traditional liquor distribution in Korea is clearly an important task, but at the same time, the government needs to establish and support strategies for its advancement towards overseas markets. For this, an in-depth analysis of current situation of traditional liquor industry and the factors that hinder the revitalization of exports has been conducted. It has come to attention that there must be government’s policies to boost the local traditional industries in respect of theory of institutionalism.