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This paper introduces the different Southeast Asian Studies academic programs of three universities in northeast Asia namely: Peking University (China); Tokyo University of Foreign Studies (Japan); and Busan University of Foreign Studies (Korea). This study mainly focuses on the Philippines as part of Southeast Asian studies program in the said universities. The researcher utilized archival work related to the Southeast Asian studies programs of each university. The study also examined the curriculum of the program, background of faculty, and motivations of students in studying Southeast Asian studies by conducting interviews and surveys. Strength, Weakness, Opportunities, Threats (SWOT) Analysis was employed by the researcher in analyzing the data from the different universities. Finally, in mapping out the teaching of Filipino language and Philippine-related subjects, this paper argued that Northeast Asian universities established a Southeast Asian Studies focused on Philippines because of various socio-economic-political factors, and not only because of the Filipino diaspora in the region.