초록 열기/닫기 버튼
This paper argues that the proper choice and combination of app icon colors are expected to have a positive impact on users’ app icon preference, which in turn influences favorably their intention to download a mobile app. To empirically test the argument, we first extracted the color combinations that match the user 's emotional image for each of the three mobile app categories: keyboard, photo editing, and dating apps. Based on the extracted colors, we designed four app icons for each of the categories with different color combinations based on a high/low level of matching with users’ emotional image and an analogous/complementary use of colors in app icons. We collected data for empirical testing through a laboratory experiment. The results reveal that a high level of matching with users’ emotional image and an analogous use of colors in app icons positively influence users’ preference for an app, and intention to download their intention to download the app.
