초록 열기/닫기 버튼
Cyber culture is recognized as a significant change in social life. Its influence is continuously `increasing in the cultural space created through computer - based communication and the Internet. Cyber culture is a new world created through the interconnection of social networks. Data, information, and knowledge that can be obtained through the Internet are stored in large quantities. This knowledge is newly produced or shared through new techniques. Cyber culture is another society formed in cyberspace. It can be interpreted as a new value, philosophy, norm, belief, consciousness that unifies peoples in cyber space. Based on the test on content characteristics of cyber culture, behavior attitude, and acceptance intention, the findings of the research are the following. First, reply has significant effect on the behavior attitude; second, discussion has significantly effect on the behavior attitude; third, relationship has no significant effect on the behavior attitude; fourth, information has significant effect on the behavior attitude; fifth, social participation has no significant effect on the behavior attitude; sixth, behavior attitude has significant effect on the acceptance intention.
