초록 열기/닫기 버튼
As the number of elderly people increases, it is predicted that group package tours for seniors will be activated and grow. As package travelers have to spend a lot of time with other travelers, other traveler perceptions are important during travel. Thus, the current study tried to investigate the importance of other traveler perceptions in the context of senior group packages. More specifically, this study examined the influence of three dimensions of other customer perceptions (i.e. suitable behavior, similarity, and physical appearance) on brand loyalty. In addition, this study identified the differences of the three dimensions of other customer perceptions according to the elderly tourists’ demographic characteristics. Data were collected from 328 senior tourists who had experienced group overseas travel packages in Korea. The results of data analysis revealed that suitable behavior, similarity, and physical appearance aid to increase brand loyalty. Furthermore, it was found that there were partially statistically significant differences in other traveler perceptions according to age and education leve
키워드열기/닫기 버튼
Other Traveler Perceptions, Senior Tourism, Brand Loyalty, Demographic Characteristics
