초록 열기/닫기 버튼
The purpose of this study is to analyze the relationship between cultural tourism commentators' capacity of tourism satisfaction and behavioral intention, the relationship between each factor and the difference between Yeongdong and Yeongseo regions, and suggest strategic implications to local economy and local government officials. First, it was found that communication ability, business ability, and professional ability, which are the capacity of cultural tourism commentators, had a statistically significant effect on satisfaction of commentary service, communication ability, business ability, and leadership ability. However, leadership ability, commentary service satisfaction, and professional ability did not affect tourism satisfaction. Second, commentary service satisfaction has a positive effect on visit satisfaction. Third, satisfaction of commentary service and satisfaction of visit have a statistically significant effect on commentary service behavioral intention and visit behavioral intention. Fourth, as a result of analyzing the difference between Yeongdong area and Yeongseo area, it is found that Yeongseo area has the highest level of leadership ability. In Yeongdong area, Yeongseo area showed high level of relationship between visit satisfaction and visit behavioral Intention.
키워드열기/닫기 버튼
Cultural Tourism Commentator, Tourism Satisfaction, Behavioral Intention
