초록 열기/닫기 버튼
The purpose of this study is to identify urban tourism factors including tangible and intangible tourism resources including the natural landscape of Busan, and to analyze the impacts on urban images to help local governments establish tourism policies. We conducted inbound tourists who visited duty free shops in Gimhae airport and Busan area from October 15 to November 14, 2017. A total of 300 copies were distributed and 262 copies were used for data analysis. First, the effect of urban tourism factors on the pleasant and trimmed urban image was proved to be significant. Second, as a result of examining the effects of urban tourism factors and urban images on the revisit inquiry, 44.3% of city tourists and urban images explained the revisit inquiry. Third, the impact of urban tourism factors on unique and sophisticated urban image of natural environment and infrastructure is higher than mainland China. And the tourism cost was confirmed by the negative effect on the urban image.
키워드열기/닫기 버튼
Urban Tourism Factors, Urban Brand Image, Revisit Intention
