초록 열기/닫기 버튼
The aim of this study is to investigate the impact of municipal efforts to provide tourism information on tourists’ satisfaction. This study employs data from the 2017 Regional Tourism Development Index that includes the quantities of 157 cities’ tourism resources (e.g. natural parks, cultural assets, and tourism facilities), efforts for tourism information (e.g. tourism information centers, tourism interpreters, tourism information on public relations, and tourism information news and reports), and tourists’ satisfaction with these resources. The correlation analysis and regression analysis were conducted. The results of this study show that the municipal efforts to provide tourism information, especially tourism information on public relations, have a direct impact on tourist satisfaction. In addition, the municipal efforts to provide tourism information, especially in a tourism information center, through tourism interpreters, and via tourism information news and reports, also positively influence the impact of tourism resources on tourists’ satisfaction. This implies that if a city makes efforts to improve the quantity and quality of tourism information centers, tourism interpreters, tourism information on public relations, and tourism information news and reports, the city can create a more satisfying overall tourism experience.
키워드열기/닫기 버튼
tourism information, tourism resource, the Regional Tourism Development Index, tourism policy, tourism development
