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Public housing is an important facet of social life in HongKong. Nearly half the population benefits from living in apublicly subsidised unit. In recent years, strategies havebeen put in place to preserve the architectural heritage ofpublic housing in Hong Kong. Similarly, other strategiestargeted the safeguarding, the valuation, and promotion oflife in the public estates in the 1950s, 1960s, and 1970s asa manifestation of intangible heritage, and symbol of HongKong’s identity. Memories of public housing contribute topreserving and promoting a form of intangible heritagethat is remembered across Hong Kong’s various heritageinstitutions. Over the last decade, many projects haveattempted to engage with the ethos of life in publicestates through different ambitious exhibitions and siteredevelopment projects. After reviewing the differentstrategies put in place to engage with the intangibleheritage of early life in public housing, this paper reviewsthe technical challenges and the ethical dimensionsassociated with the preservation and valuation of this typeof intangible heritage.