초록 열기/닫기 버튼
This study examined the impact of community attachment and ethnocentrism on residents’ perceptions of the social impact of the World Expo 2010 Shanghai. To this end, an onsite survey was conducted to residents in Shanghai. The results of this study showed that the social impact of mega-events could be separated into positive and negative dimensions. The positive social impact of the World Expo 2010 Shanghai was better maintenance of community facilities, such as new roads, buildings, parks, and public transportation. The negative social impact of the World Expo 2010 Shanghai was excessive pollution, damage to natural areas, excessive drinking or drug use, increased crime, increased noise levels, and increased litter. As a result of the regression analysis, community satisfaction was found to have a negative effect on negative social impact and a positive effect on positive social impact. The higher the community satisfaction level, the stronger the perceived social impact among the residents. However, community participation did not have a significant impact on either negative or positive impact. In addition, the residents who had cultural relativism were found to perceive a negative effect on positive social impact and a positive effect on negative social impact, while residents who had higher levels of cultural superiority were more likely to a perceive positive social impact.
