초록 열기/닫기 버튼
As national incomes and leisure times increase, tourism forms also are diversified. Ecotourism is of high interest in many countries and at international organizations because of its many advantages in providing high-quality experience to visitors, while simultaneously pursuing ecologically-sensitive resource conservation and community development. In addition, ecotourism demand recently is increasing. Accordingly, this study’s purpose is to understand ecotourism’s influence on the actual demands of ecotourism visitors - i.e., ecotourists - to and in Vietnam, and to analyze determinants of ecotourism demand according to ecotourism selection attributes. In this study, factor analysis of selective attributes was conducted using questionnaires collected in Vietnam, and truncated Poisson (TP) and truncated negative binomial Poisson model (TNB). Use conditions, socioeconomic characteristics, and Vietnam optional attributes were used to explain dependent variables. The dependent variable was annual ecotourism frequency. Results of the analysis can have a positive effect on providing differentiated marketing strategies in terms of actual consumers' use of both the domestic and the foreign ecotourism markets.
키워드열기/닫기 버튼
Ecotourism Selection Attribute, Addition Data Model, Truncated Negative Binomial Model
