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The purpose of this study was to examine the effect of online customer’s review on the brand attitude and visit intention in the restaurant. Normally customers search information for lowering the perceived risk before decision of purchasing. Especially in online circumstances, the lack of tangibility makes customers feel the perceived risk more and intend to search information more. For the actual test of these hypotheses, surveys were conducted with a convenience sample of 268 participants who had experienced in restaurant. Frequency, factor analysis and AMOS analyzed data. As the results, online review credibility were major to influence on the brand attitude as well as flow were major to determinant on the visit intention. And brand attitude were major determinant to influence on the visit intention. Restaurant Marketer need to consider the enhancement of online review quality and credibility through providing detailed information and materials with potential guest



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online review credibility, brand attitude, visit intention, restaurant