초록 열기/닫기 버튼
This study investigated the SNS marketing of Deluxe hotels food and beverage in the Busan area and empirically analyzed the relationship between hotel image, customer satisfaction and revisit intention. SNS marketing of F&B has been identified as a positive factor for improving hotel image, customer satisfaction and revisit intention. In particular, the promotional factor of SNS marketing has the greatest influence on hotel image, customer satisfaction and revisit intention, while the reliability of the hotel`s image also has the greatest influence on customer satisfaction and revisit intention. Accordingly, we must actively promote SNS marketing and recognize gaining customers` trust as the most important strategic factor for hotel image.
키워드열기/닫기 버튼
Social Network Sercice, Marketing, Hotel Image, Customer Satisfaction, Re-visit Intention
