초록 열기/닫기 버튼

The purpose of this study is to investigate the relationship between experience factors, relationship benefits, and long-term orientation of social tourists. First, entertainment experience, education experience, and daily escape experience factors have a significant influence on long-term relationship orientation. Second, it was confirmed that the social media channel plays a role in the influence of relationship between experiential factors and long-term relationship orientation. Third, social media channels have a moderating effect on the relationship between experiential factors and long-term relationship orientation. Fourth, social media channels have a moderating effect on the relationship between relationship benefits and long-term relationship orientation.



키워드열기/닫기 버튼

체험요인(Experience Factors)
이 키워드로 연구동향 분석 이 키워드로 논문 검색
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관계혜택(Relational Benefits)
이 키워드로 연구동향 분석 이 키워드로 논문 검색
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장기관계지향성(Long-term Relationship Orientation)
이 키워드로 연구동향 분석 이 키워드로 논문 검색
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소셜미디어채널(Social Media Channel)
이 키워드로 연구동향 분석 이 키워드로 논문 검색

Experience Factors, Relational Benefits, Long-term Relationship Orientation, Social Media Channel