초록 열기/닫기 버튼
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This thesis has an aim to investigate the relationship among sports event service quality and re-participation intention and to present a suggestion to develop the sports events of provincial self-governing bodies. So this thesis performed a questionnaire survey with 350 sheets, targeting at runners, leaders, parents, and staffs participating in Gapyeong-gun Running National Road Cycle Tournament for Presidential Flag Championship and The 38th National Shooting Tournament for Phoenix Flag. This thesis discarded 45 sheets without valuable contents and analyzed 305 sheets of the rest effective samples. As a result, first, this thesis, through factor analysis, drew out four factors, F1(operation system), F2(food and kindness), F3(Convenience in use), and F4(sightseeing image), as the sports event service quality factors. Second, this thesis investigated an influence on participants' satisfaction of sports service quality factors and found that food and kindness(.566), operation system(.541), convenience in use(.446), and sightseeing image(.432) had an influence on participants' satisfaction affirmatively in order. It means that the participants recognizing high service quality found high satisfaction with participation. Third, this thesis analyzed an influence on participants' re-participation intention of sports service quality factors and found that food and kindness(p=0.005) and convenience in use(p=0.000) had an influence on participants' re-participation intention.
키워드열기/닫기 버튼
Sports event, Service Quality, Re-participation Intention
