초록 열기/닫기 버튼
The purpose of this study is to analyze the effect of ‘delivery service quality’ of online fresh food shopping malls on ‘e-satisfaction’ and ‘repurchase intention’ of online customers. Among the 5 sub-factors of delivery service quality, three factors such as promptness, accuracy, and safety have stronger influence on e-satisfaction and repurchase intention of online customers. That is, the customers of the online fresh food shopping malls are concerned with the speed of the delivery time, and the accuracy of the delivery contents (the correct product delivery, the delivery quantity, the place of delivery, the delivery time, etc.). Therefore, the online fresh food shopping malls must continuously strive for prompt, accurate and safe food delivery in response to the requests and expectations of their customers, thereby can improve the e-satisfaction and repurchase intention of the online customers. This research proves that the quality of good shipping service in online fresh food shopping malls has a primary impact on e-customer satisfaction level, and secondly impact on higher repurchase intention. The results of this study are expected to be used as effective theoretical and practical guidelines for successful management and business performance of many online fresh food shopping malls.
