@article{ART002349349,
author={Jiyoung Lee and 김영욱 and 김영지},
title={How Powerful Are Fear Appeals and Testimonials in Reducing Fundamental Causes of Smoking Cessation Intention in South Korea? Applying the Extended Parallel Process model to the Fundamental Cause Theory},
journal={Asian Communication Research},
issn={1738-2084},
year={2018},
volume={15},
number={1},
pages={13-48},
doi={10.20879/acr.2018.15.1.13}
}

TY - JOUR
AU - Jiyoung Lee
AU - 김영욱
AU - 김영지
TI - How Powerful Are Fear Appeals and Testimonials in Reducing Fundamental Causes of Smoking Cessation Intention in South Korea? Applying the Extended Parallel Process model to the Fundamental Cause Theory
T2 - Asian Communication Research
JO - Asian Communication Research
PY - 2018
VL - 15
IS - 1
PB - 한국언론학회
SP - 13
EP - 48
SN - 1738-2084
AB - This study assesses if smoking problems in South Korea can be explained by the fundamental cause theory (FCT) and tests the effect of anti-smoking messages (fear appeals and testimonials) on the linkage between socio-economic status (SES: education, income, parental education) and intention to quit smoking, with a focus on perceived efficacy. Two online experiments (N = 331 for Study 1 on fear appeals; N = 342 for Study 2 on testimonials) among South Korean smokers were conducted. The results from Study 1 and 2 reveal that SES was not highly related to smoking cessation intention. In Study 1, fear appeals interacted with SES on smoking cessation intention of individuals with low perceived efficacy (self-efficacy and response efficacy). In Study 2, however, testimonials did not show interaction with SES on smoking cessation intention. The results that focused on South Korean context suggest that public health campaigns must consider individuals’ parental characteristics with efficacy levels in designing anti-smoking messages.
KW - fundamental cause theory, fear appeals, testimonial, efficacy, smoking cessation intention
DO - 10.20879/acr.2018.15.1.13
ER -

Jiyoung Lee, 김영욱 and 김영지. 2018, "How Powerful Are Fear Appeals and Testimonials in Reducing Fundamental Causes of Smoking Cessation Intention in South Korea? Applying the Extended Parallel Process model to the Fundamental Cause Theory", Asian Communication Research, vol.15, no.1 pp.13-48. Available from: doi:10.20879/acr.2018.15.1.13

Jiyoung Lee, 김영욱, 김영지 "How Powerful Are Fear Appeals and Testimonials in Reducing Fundamental Causes of Smoking Cessation Intention in South Korea? Applying the Extended Parallel Process model to the Fundamental Cause Theory" Asian Communication Research 15.1 pp.13-48 (2018) : 13.

Jiyoung Lee, 김영욱, 김영지. How Powerful Are Fear Appeals and Testimonials in Reducing Fundamental Causes of Smoking Cessation Intention in South Korea? Applying the Extended Parallel Process model to the Fundamental Cause Theory. 2018; 15(1), 13-48. Available from: doi:10.20879/acr.2018.15.1.13

Jiyoung Lee, 김영욱 and 김영지. "How Powerful Are Fear Appeals and Testimonials in Reducing Fundamental Causes of Smoking Cessation Intention in South Korea? Applying the Extended Parallel Process model to the Fundamental Cause Theory" Asian Communication Research 15, no.1 (2018) : 13-48.doi: 10.20879/acr.2018.15.1.13

Jiyoung Lee; 김영욱; 김영지. How Powerful Are Fear Appeals and Testimonials in Reducing Fundamental Causes of Smoking Cessation Intention in South Korea? Applying the Extended Parallel Process model to the Fundamental Cause Theory. Asian Communication Research, 15(1), 13-48. doi: 10.20879/acr.2018.15.1.13

Jiyoung Lee; 김영욱; 김영지. How Powerful Are Fear Appeals and Testimonials in Reducing Fundamental Causes of Smoking Cessation Intention in South Korea? Applying the Extended Parallel Process model to the Fundamental Cause Theory. Asian Communication Research. 2018; 15(1) 13-48. doi: 10.20879/acr.2018.15.1.13

Jiyoung Lee, 김영욱, 김영지. How Powerful Are Fear Appeals and Testimonials in Reducing Fundamental Causes of Smoking Cessation Intention in South Korea? Applying the Extended Parallel Process model to the Fundamental Cause Theory. 2018; 15(1), 13-48. Available from: doi:10.20879/acr.2018.15.1.13

Jiyoung Lee, 김영욱 and 김영지. "How Powerful Are Fear Appeals and Testimonials in Reducing Fundamental Causes of Smoking Cessation Intention in South Korea? Applying the Extended Parallel Process model to the Fundamental Cause Theory" Asian Communication Research 15, no.1 (2018) : 13-48.doi: 10.20879/acr.2018.15.1.13