초록 열기/닫기 버튼
The purpose of this study is to investigate the effect of a series of corporate honesty crises in Korea on corporate reputation, corporate image and intention to use. The results showed that corporate crisis had a negative effect on corporate reputation, image, and intention to use, and corporate reputation and image had a positive effect on intention to use. This result suggests the importance of correct corporate management by demonstrating hypothesis that the company reputation and image that are well recognized by customers can lead to utilization, but negatively affect reputation, image and utilization intention at the time of corporate crisis. Especially, airline companies are global service companies, and business executives want to point out that they should take the lead in practicing strong ethical management without forgetting that their figure is a public figure that can have a significant effect on other people.
키워드열기/닫기 버튼
Corporate Crisis, Corporate Reputation, Corporate Image, Intention to Use
