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The purpose of this study was to investigate the effect of the reader-member exchange on the customer orientation of airline cabin crews. This study also examined for moderating effect of self core evaluation between reader-member exchange and customer orientation. Finally, this study examined for mediating effect of affective wellbeing between reader-member exchange and customer orientation. The questionnaire data were collected from 255 airline cabin crews and were analyzed by using SPSS version 18.0. The results are summarized as follows. First, the higher level of reader-member exchange of the cabin crews were positively effected to their customer orientation. Second, it was proved that self core evaluation moderates between reader-member exchange and customer orientation. Third, it was proved that affective wellbeing mediates partially between reader-member exchange and customer orientation. Implication and future research directions are also discussed.
