초록 열기/닫기 버튼
The study aims to offer empirically tested findings of users’ trust in smartwatches in the context of IoT. The study (1) analyzes the causal relationship between perceived interactivity of a smartwatch and intention of continuous use, (2) examines cognitive and affective trust perceptions as the underlying mechanisms for mediating this relationship, (3) investigates affective trust as a resulting variable of cognitive trust. The result of analysis implies that not only direct effects but also indirect effects are significant in a series of causal relationships from perceived interactivity to intention of continuous use through cognitive and affective trusts. The analysis result also indicates that cognitive and affective trusts play key roles as mediators between perceived interactivity and intention of continuous use. In addition, the analysis result shows that cognitive trust affects affective trust.
