초록 열기/닫기 버튼
The purpose of this study was to examine the impact of mobile commerce on consumer attitudes and willingness to purchase products and to verify the hypothesis through empirical analysis. Data collection was carried out from August 12, 2018 to August 31 and was conducted in Seoul and Gyeonggi Province under the Convenience Sampling Act and experienced mobile commerce related to eating out. The analysis results are as follows. First, it has been revealed that only variety of products among characteristics of mobile commerce such as eating out has a positive effect on consumers' attitude. Second, it has been revealed that one of the characteristics of mobile commerce excluding communication influences purchase intentions of products. Third, it was revealed that consumers' attitude influences their intention to purchase products. based on the results of this study, an empirical distribution channel and marketing strategy for eating out mobile commerce can be established, and the implications of this study can be expressed in that it presents its role as a new business.
