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The aim of study was to examine awareness of tourism social enterprise in comparison with social enterprise using the Internet big data. For empirical study, text data were collected from web pages, blogs and news on Google, Daum and Naver during ten years period from January 2007 to January 2016. Keywords of ‘tourism social enterprise’ and ‘social enterprise’ were used to retrieve the text data. Data were collected by using TEXTOM, a data collecting and processing program and from those data, degree centrality, closeness centrality, betweenness centrality and convergence of iterated correlation were analyzed by utilizing packaged NetDraw along with UCINET. The results indicate that ‘tourism’ social enterprise is mainly perceived by words related to 1)social travel agency, 2)regional program, and 3)destination. On the other hands, social enterprise is usually perceived by words related to social economy organization, definition and process of establishment. Implications for expanding social enterprise in tourism field are addressed with discussion of future study.