초록 열기/닫기 버튼
This study analyzed structural equation model among the customer value , intentions of trust and customer loyalty of the hotel restaurant customers' through the multi group analysis. According to the results, in case of the group of luxury hotel restaurant customers', social values, utilitarian value, emotional value had positive influences on the customers' trust, and in case of the group of budget tourism hotel restaurant customers', social values, utilitarian value, emotional value had positive influences on the customers' trust. So, there were to understand the effect between luxury hotel restaurant customers' and budget tourism hotel restaurant customers'. The overall value of hotel restaurant customers' had positive influences on the customer value and customer loyalty. From the these results, differentiated strategies are needed for improving hotel restaurant customers' value and trust and customer loyalty.
키워드열기/닫기 버튼
Customer Value, Trust, Customer Loyalty
