초록 열기/닫기 버튼
This study was to find out how the service convenience of the theme park was connected with visitor's experience extension and customer satisfaction. Service convenience was divided into five factors. Five factors of service convenience were found to be related to experience extension and customer satisfaction. There was a difference in the relevance of the service convenience experienced in the theme park depending on the degree of direct relevance to visitors. The relationship between experience extension and customer satisfaction was found to be linked to customer satisfaction through sharing experience. For the hypothesis test, it analyzed the effect of service convenience of the theme park on customer satisfaction. Factors affecting the experience extension were three items: transaction convenience, benefit convenience(information), and access convenience. It was judged that the customer shared the experiences of the main purpose of the theme park with others in terms of various service convenience. In other words, visitors could be seen as reaching customer satisfaction through experience extension. From this point of view, it was expected possible continuous development through management of the convenience factors of theme parks.
키워드열기/닫기 버튼
Theme Park, Service Convenience, Customer Satisfaction
