초록 열기/닫기 버튼
As the role of cultural tourism interpretation has been increased at enhancing cultural tourism in Dae-Jeon City, this study was to investigate the effect of the competencies of cultural tourism interpretation on tourist satisfaction and repeat visitation. The survey was conducted from 300 tourist who has been visited Dae-jeon City within 21 days. Data was obtained from the self-administered questionnaires. The result data analysis shows that the most influential factor to the tourist satisfaction and repeat visitation is cultural tourism interpreter’s role play and the second one is cultural tourism interpreter’s specialized knowledge and the third is cultural tourism interpreter’s attitude of the tourist. Finally, the author insists that cultural tourism interpreter be needed more role playing reform and more specialized knowledge and more kindness attitude for their tourists. These implication are also considerable in the relation between cultural tourism interpreter and tourist satisfaction and repeat intention.
키워드열기/닫기 버튼
Cultural Tourism Interpretation, Competencies, Repeat Visitation, Tourist Satisfaction
