초록 열기/닫기 버튼
This research contains research value in the fact that the tour motivations of tourists to ancient palaces as cultural heritage sites can influence revisiting intentions by influencing tour experience and satisfaction, and ultimately enhance national brand. Modern day humans have nostalgia for the past and its value. As they obtain opportunities to travel, they show various motivations and needs about cultural heritage sites, as well as desire for cultural experience, and thus the era of cultural tourism has begun. As we can confirm from the results of this study, tourists of the complex modern world identify the importance of cultural heritage, through their palace tourism motivation, and through their experience. Ultimately, their satisfaction influences revisiting behavior. In short, tourist motivation is a significant preceeding factor, which influences experience and satisfaction, and tour satisfaction, which stems from tourist experience, is a significant factor which decides revisiting behavior.
키워드열기/닫기 버튼
Tourism motivation, Tourism experiences, Satisfaction, Revisit Intention
