초록 열기/닫기 버튼
The purpose of this paper is to study the positive expectations for business through the emotional marketing applied to consumers in the corporate exhibit space. Recently, the diversity of consumers' need is on the rise according to their different lifestyles. This is the reason why the emotional marketing strategy is needed for building up the consumer's purchasing need and the company's positive image. Many companies utilize an emotional marketing strategy for approaching consumers closely with the rapid social and economic changes. The components for an emotional marketing are the satisfaction of five senses, securing of specificity, story, playfulness, and virtual reality. The corporate exhibit space can meet the diverse tastes of consumers and stimulate consumers' purchasing need through the components of an emotional marketing. In conclusion, an emotional marketing can provide the effective corporate promotion and business preference. In other words, many companies can create their culture, image, and values by combining the message they're trying to convey with consumer sentiment effectively .
키워드열기/닫기 버튼
emotional marketing, corporate exhibit space, five senses, culture
