초록 열기/닫기 버튼
The purpose of this study was to identify the relationships among the detox lifestyle of food-service industry customers, menu selection attributes and dining-out behavioral intention. A survey was conducted from February 1 to March 31, 2017, on food-service industry customers in Busan and a total of 356 questionnaires were used in an empirical analysis. The summary and implications of the results of the analysis are as follows. First, physical detox lifestyle factors had a significantly positive influence on the health factor among menu selection attributes. Second, physical detox lifestyle factors did not have a significantly positive effect on the advertising factor among menu selection attributes. Third, mental detox lifestyle factors showed no significantly positive effect on the health factor among menu selection attributes. Fourth, mental detox lifestyle factors did not have a significantly positive effect on the advertising factor among menu selection attributes. Fifth, the health factor among menu selection attributes showed a significantly positive influence on behavioral intention. Sixth, the advertisements provided by food-service industry had a significantly positive effect on customers' behavioral intention in their menu selection.
키워드열기/닫기 버튼
food service business, detox life, menu selection attributes, behavior intention
