초록 열기/닫기 버튼
This study investigate the relationship between the demographic and eating-out characteristics and customer’s health consciousness, and figure out how the health consciousness affects on the behavioral intention in Korean buffet restaurant. This study performed mainly over the customers who have relatively low eating-in rate(less than 1 time per 1 day), and 222 effective responses were entered for data analysis. The summary of the analysis results from the hypothesis is followings; First, the relation between the demographic characteristics and health consciousness group has correlation each on age group, marital status, and monthly average income - relatively high correlation each on 30-50 age, married group, and more than 5million won for monthly average income. Second, the relation between the eating-out pattern of the customers of Korean buffet restaurant and health consciousness group has correlation on the visiting number on Korean buffet restaurant - the group who have high health consciousness shows uniform distribution of the visiting number on Korean buffet restaurant, and appears to visit more than once the restaurant bimonthly. Third, the health consciousness of the customers of Korean buffet restaurant affects positively on their behavioral intention.
키워드열기/닫기 버튼
Korean buffet restaurant, health consciousness, customer characteristics, behavioral intention
