초록 열기/닫기 버튼
The purpose of this study is to show the risk perception of consumers about street food and to suggest ways to stimulate purchasing behavior and market activation of street food. The scope of this study is based on the theoretical review of the previous studies, and the results of statistical data processing after the questionnaire survey were applied to street food users. A total of 300 copies of questionnaires were distributed from September 1, 2017 to September 9, 2017, and 292 copies were retrieved. Of these, 283 copies were used excluding 9 of which were insufficient. The collected questionnaires were subjected to a data coding process and analyzed using a statistical package SPSS 18.0 to analyze the frequency to get accuracy of the data and general characteristics of the sample using all questionnaires. Correlation analysis was conducted to determine the directionality and correspondence of research variables. For the hypothesis test, confirmatory factor analysis and structural equation model were used using AMOS 20.0. In order to further develop the recognition about Objective attitude toward street food like 'taste of being the same as a general restaurant', street food sellers need to consider the conditions of food development, sanitation, environment, and health. Street food is consuming constantly even though most consumers are vulnerable to the hygienic part of the street. Therefore, there is a need to explain the suspicious part in more detail regarding the health threats such as notation of origin and nutrition labeling of food ingredients.
키워드열기/닫기 버튼
street food recognize, risk perception, purchasing behavior
