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This paper deals with conceptualization of reality in language.Conceptualization of reality is of great significance in language. The relevance of this work is determined by the significance of the linguistic theories of conceptualization. The aim of this paper is to explain the conceptualizations of reality in language. Analysis on the basic concepts of cognitive linguistics (metaphor, linguistic world-image, concept) allows us to develop the following understanding: Metaphor is a universal way of conceptualization of reality. World model is the knowledge about the reality organized in a definite way, typical for cognitive system or its model. Minimal structural unit of a linguistic world-image is the concept. The concept serves as metatermin in relation to an abstract name. Concept is a constant of culture. It is made up of rational and irrational zones.