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This study aims to investigate the challenges professional news translators are facing from the rise in their non-professional counterparts whose activities are becoming increasingly visible in this digitalized and globalized era and explore ways to better cope with the challenges. By focusing on news translation, one of the areas non-professional translators have been most active and are expected to be more so, this research examines the features and nature of non-professional news translators and then traditional and newly emerging challenges facing professional translators in relation to the competition from non-professional news translators. Based on the examination of the features and nature of the non-professionals and the challenges from them, the study explores ways in which professional news translators can overcome the challenges and ultimately turn them into opportunities.