초록 열기/닫기 버튼
This research investigated the direct effect of perceived physical environment of horsing riding center involving enjoyment, and the satisfaction among horse riding participants.’Three variables of the physical environment were found to have a potential significant positive effect on enjoyment, among the six perceived physical environment variables selected from prior studies. The most significant positive effect on the enjoyment of horse riding participants’ was cleanliness. Other positive factors included, in the order of perceived effect, aesthetic and comfortableness. Four variables of the physical environment were found to have a potential significant positive effect on satisfaction. The most significant positive effect on the satisfaction of horse riding participants’ was cleanliness. Other positive factors included, in the order of perceived effect, safety, aesthetic and convenience. However, the study showed that enjoyment had a positive effect on satisfaction therefore, the results indicates that the greater the enjoyment, the more satisfaction. The relationship among the physical environment–enjoyment–satisfaction is an essential part of the data in order to promote and evaluate the horsing riding center.
키워드열기/닫기 버튼
hourse riding, physical environment, enjoyment, satisfaction
