초록 열기/닫기 버튼
Capabilities of foodservice store is a precondition for business success. Foodservice operation has simultaneity characteristics indicating that production and consumption occur at the same time and at the same location. Store power in foodservice development provide strategic advantages or disadvantages to customer inflow and profitability. The purpose of this study is to find segmentation classifications in foodservice store by purchase frequencies and usage purposes. The sample is randomly selected in four different areas with dining facility intensity in Busan. Structured questionnaires are distributed to customers using dining facilities. Collected data are analyzed by statistical analysis using the SPSS for factor extraction and rotation method utilizing the Varimax techniques, validating reliability and validity. How important the foodservice store appears to adequately explain to differentiate one foodservice establishment from competitors to increase profitability. The current research carried out the perceived store power composed of the exploratory factor model: visibility and parking facility convenience. The result of this study identified first visibility is not different by purchase frequencies and usage purposes. However, parking facility convenience is not different by purchase frequencies, but by usage purposes. This segmentation study can enlarge the body of knowledge to better understand foodservice development.
키워드열기/닫기 버튼
Foodservice Business, Store Capabilities, Usage Frequencies, Usage Purposes, Difference Test
