초록 열기/닫기 버튼
This Study effect by the convenience store lunch of customer's choice attributes and positive consumer sentiment, examined the relationship between the impact on the loyalty, In these days, change of social structure and aging society have a great influence on the average number of people per household and consuming trend. We had put methods of research to use for those people who had experienced to buy the lunch box of convenience store in Seoul and Gyunggi area from September 1st to 20th in 2016. These questionnaires were self-reported Total 250 of them were spread out and 238 among them were gathered back. We only considered 212 of the rest of them final statistics analysis aside from unfaithful 26 of them. In order to achieve this goal, First, a selection attribute of convenient store lunch box in both internal and external factors had a positive(+) influence with positive consumption emotion and fidelity. In other words, external factors such as brand name value, container affected more than internal factors such as hygiene, flavor. Second, only internal factor appeared to be a positive(+) influence relationship between customer's selection attribute of convenient store lunch box and fidelity. Third, there was a positive(+) influence between positive consumption emotion of convenient store lunch box and fidelity.
